About the webconference

We’ve entered the stage of COVID 19 where multiple variants are coming out but the adverse effects of such are still unknown. On top of the health and safety concerns, we also face the repercussions of the Russia-Ukraine war, with most countries experiencing inflation, increasing prices of materials and commodities.

Our theme takes into account the historical perspective of pandemics. History shows that after pandemics, there’s a renaissance or a great cultural renewal. Could we be seeing a rebirth soon? What are the future opportunities? Are we on the road to recovery? How are consumers coping? What are issues or concerns now and in the near future?

These and many more will be tackled in this conference. We are at a TURNING POINT. Let’s look into the post-covid consumers, the insights and trends and their trajectory.

Why join this webconference?

Unlock the insights to anticipate future consumer needs and expectations and potential trends in the post-pandemic world.
Uncover ideas that will help in brand and business strategy formulation to meaningfully be chosen by customers
Discover new innovative digital tools to accelerate innovation and transform customer experience to drive growth.

Challenges: opportunities in disguise? Let’s anticipate the renaissance period and re-build, re-configure how we create meaningful connections with consumers today.

Day 1: The Consumer Awakens

Uncovering insights to identify the new customer and their needs

Understand trends from consumer attitudinal and behavioural patterns to anticipate (near) future needs

Day 2: A New Beginning 

Metaverse, brand happiness, brand love, brand purpose: frames of references to future-proof your brand

Learnings and stories to provide innovation ideas/inspiration to address consumer needs

Sustainability and brand purpose for sustainable brand growth

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Synergy pioneered this unique conference entitled, “Consumer Insighting and Storytelling Conference”.

Its debut offering was made in 2016 via a series of seminars which became a full-fledged conference starting 2018. This flagship conference has already been touted as “The Learning Event of the Year” and was one of the 2019 finalists among the many global entries to the Next Gen Market Research (NGMR) Awards by the prestigious Insights Association of the USA. In 2021, the theme “Reboot 2.0: Insights for a Post-Covid Future” emerged some future challenges and how sustainability has a role in this future state. According to Dr Jikyeong Kang, President of the Asian Institute of Managment, businesses should embrace fast moving technology trends and re-assess digital priorities to support new business models. It is also critical to adopt new working practices to boost the new digital transformation strategy. All these were aimed to help companies to pivot and re-calibrate their business programs for 2022 and beyond.

Let CISW be your learning source for your marketing and business planning, strategies and programs.